Clients like to follow celebrity trends; however, the celebrity trend of skipping the A.M. cleanse is one they should not follow. Celebrities like Kirsten Dunst, Alexa Chung and Kristen Bell have said they don’t wash their face in the morning, according to a report by an Observer. I have to tell you that this is a terrible idea.

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Why It’s Bad
We sweat when we sleep. Also, skin picks up detritus from pillows. Retinoids and pm products should be washed off before the application of am products. In addition, it is important for skin to be clean for better product absorption.

How To A.M. Cleanse
Although we must cleanse in the morning, we do not need the double cleanse as we may have to do at night. However, most skin care professionals recommend having two cleansers on hand depending on skin condition. The client needs an emollient cleanser if the client is dehydrated, a non-drying gel cleanser if the client’s skin is feeling normal to oily and something mild if the skin is feeling irritated.

Why Is Cleanser Important?
Cleanser creates a clean canvas for the applications that are following. If skin isn’t properly cleansed, the products will not be able to penetrate properly into the skin. They will sit on top of the surface and you will not get the benefits that you should get from them.

Invest in a good cleanser, it is usually the cheapest item in the routine, but many people think they can get away with an over-the-counter drying, toxic cleanser.


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